Chief Marketer Staff

• News Briefs

  JACK IN THE BOX: is getting in on the holiday promotion blitz. It is offering through Dec. 28 from 2:00 p.m. to 5:00 p.m. a half-off discount on all real ice cream shakes, including two seasonal favorites—Egg Nog and Pumpkin Pie

• Agencies

  Mailing Groups Say New Postal Forum Won’t Be a Bully Pulpit

  A group of industry trade organizations has launched www.postaljournal.com, a Web site they hope will serve as a discussion forum to exchange ideas about the future of the U.S. Postal Service.

• JoS. A. Bank Reports 26% Increase in Profits

  JoS. A. Bank Clothiers, Inc. reported that net income for the third quarter increased 26% over the same period in 2008 to $11.7 million.

• Flightpath Hires Cliff Medney

  Digital agency Flightpath has hired Cliff Medney as chief creative strategist.

• Agencies

  Campaign/Client News: Air Wick, Hanesbrands

  Air Wick tested a new word-of-mouth marketing program in Canada from Epsilon, and Hanesbrands has contracted with ParadyszMatera for direct mail services.

• Agencies

  Meet the Broker: Diane Dubocq

  Today we meet Diane Dubocq, director of list media at MetaResponse Group in Deerfield Beach, FL, where she’s worked for the past four years.

• Agencies

  Target Puts Gift Cards at Center of Holiday Campaign

  Target is using gift cards as an incentive to get people to shop in its stores

• Agencies

  Online Gift Card Purchases on the Rise

  Consumers are more often moving online to buy gift cards where retailers are offering incentives and other improved experiences

• E-Tailing Round-Up: Cyber Monday Was Merry and Bright

  The numbers are in, and it looks like the ghost of Christmas 2009’s online shopping future will be a jolly soul. Stats released by several organizations yesterday show shopping levels for this year’s Cyber Monday topping 200 levels.

• People in the News: SK&A, PlusMedia

  SK&A and PlusMedia have announced new hires and promotions.