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Chief Marketer Staff

  • Agencies

    FLORENTINE Holiday

    NO ONE WANTS TO SPEND a huge part of their vacation waiting in line for tickets, or trying to arrange a tour in a country where they don’t speak the native

  • Agencies

    Learning the Business

    AFTER A TWO-YEAR HIATUS, the Direct Marketing Association’s List Council is reviving its Young Professionals series to train junior employees at list

  • Agencies

    USPS: Start Talking

    ON THE FIRST FRIDAY in April, Postmaster General Jack Potter unveiled the U.S. Postal Service’s long-awaited transformation plan. It had been called for

  • Agencies

    Online and Offline Are One: Study

    THE LINES BETWEEN online and offline direct marketing are blurring, according to a new survey by the Direct Marketing Association. Of 700 companies contacted

  • Client Side

    AOL Time Warner, Dulles, VA, named Robert Sherman president-interactive marketing for struggling America Online. He replaces Robert Friedman, who was

  • Agency of the Year: GMR Marketing

    It has taken Gary Reynolds 20 years to get exactly where he used to be. The promotion industry has spent those two decades evolving to a point Reynolds’

  • Agencies

    Tiger (Not Woods) Plugs Golf Tournament

    IN AN EFFORT to target young golfers, The Ladies Professional Golf Association incorporated Tony the Tiger and Ernie the Elf into a direct mail piece

  • Thanking Heaven

    DALLAS-BASED 7-Eleven celebrates its 75th birthday next month with a bevy of in-store promotions and a two-day party in New York City. We founded the

  • Introduction: Riding it Out

    Every industry is entitled to a bad year once in a while. In 2001, just about every industry had one. Net revenues among the members of the PROMO 100

  • Agencies

    CRUTCHFIELD CORP.

    TUNING IN NEW BUSINESS We’ve come to the conclusion that in order to grow a business like ours, you have to be willing to invest a little money on the