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Chief Marketer Staff

  • Coming of Age

    Don’t tell the PTA, but unless your product is alcohol, tobacco, or firearms, you might want to think about targeting kids. The children are our future

  • Agencies

    CONFERENCE PROGRAM

    MONDAY, JUNE 17 KEYNOTE ADDRESS 9:15 AM – 10:00 AM John E. Potter, Postmaster General and CEO, U.S. Postal Service 10:15 AM – 11:10 AM CONCURRENT SESSIONS

  • Agencies

    Interview Blunders

    THE FINAL INTERVIEW was just a formality. The new position as vice president of database marketing with a marketing solutions firm was in the bag. All

  • Agencies

    Carlson Kicks Off Travel Agent Mailing Program

    The Carlson Consumer Group has begun a $100,000 direct mail campaign aimed at travel agents. The effort, which runs through Aug. 31, began May 25 with

  • Agencies

    Round 2 in Internet Coupon Fight

    COMPANIES that issue coupons online had better beware of patent infringement suits. Above all, they should avoid being spied by two firms about to have

  • Agencies

    Why Are All the Models Failing?

    WHEN TIMES ARE TOUGH and response rates are falling, it’s not uncommon to hear managers complain that their models aren’t working. More often than not,

  • Full Disclosure

    It’s the first major accounting change to affect sales and marketing in years. It took effect Jan. 1. And some brand managers still don’t even know about

  • Agencies

    Beary Successful

    Vermont Teddy Bear advertises mainly by radio, catalog and some print spots, but a big part of its customer retention is e-mail. The company, famous for

  • Agencies

    Cola Stars

    Surprise: Coca-Cola Co. will bring back Harry Potter for a holiday 2002 campaign. But that’s not all: A separate continuity campaign brings in long-time

  • Client Side

    AOL Time Warner, Dulles, VA, named Robert Sherman president-interactive marketing for struggling America Online. He replaces Robert Friedman, who was