Chief Marketer Staff

• Agencies

  FLORENTINE Holiday

  NO ONE WANTS TO SPEND a huge part of their vacation waiting in line for tickets, or trying to arrange a tour in a country where they don’t speak the native

• Client Side

  AOL Time Warner, Dulles, VA, named Robert Sherman president-interactive marketing for struggling America Online. He replaces Robert Friedman, who was

• Agencies

  Kool Sends Postcards to Build Market Share

  Brown & Williamson Tobacco Corp. has sent a 500,000-piece postcard mailing for Kool, its menthol cigarette brand, in an effort to build market share.

• Agencies

  USPS: Start Talking

  ON THE FIRST FRIDAY in April, Postmaster General Jack Potter unveiled the U.S. Postal Service’s long-awaited transformation plan. It had been called for

• Deals in the Making

  Eavesdrop as you walk the aisles at this month’s Licensing International show and you’re bound to hear the word uttered at least a few times. That’s because

• Alphabetical Index, with hyperlinks

  141 Communicator 2 Jay Farrell 312-527-3900 A Team 25 Andrew Cohen 212-239-0499 Alcone Marketing Group 47 Matt Alcone 949-770-4400 www.alconemarketing.com

• Tripping Out

  Man, field trips have changed since I was in high school. This spring, 174 kids in Minnesota spent a weekend at the Radisson to discuss marketing strategy,

• Moving On

  My father and I started this magazine 15 years ago to bring some order to the chaos that characterized the marketing business in the late 1980s. Back

• Agencies

  Sampling: A Softer Sell

  Budget cutbacks and a dwindling number of product launches held spending growth on sampling programs to just 3.0 percent at $1.2 billion in 2001, according

• Promotion Research: Good Measures

  The economic slowdown proved to be the best and worst of times for marketing research companies. Although advertising and promotion budgets were reduced