Chief Marketer Staff

• Alphabetical Index, with hyperlinks

  141 Communicator 2 Jay Farrell 312-527-3900 A Team 25 Andrew Cohen 212-239-0499 Alcone Marketing Group 47 Matt Alcone 949-770-4400 www.alconemarketing.com

• Tripping Out

  Man, field trips have changed since I was in high school. This spring, 174 kids in Minnesota spent a weekend at the Radisson to discuss marketing strategy,

• Stuck in the Middle

  TWENTIETH CENTURY FOX TELEVISION scored some summer work for Malcolm in the Middle stars Frankie Muniz and Jane Kaczmarek, who will lend their faces to

• Agencies

  Calling All CHANNELS

  Although Nextel Communications has been engaged in online marketing for four years, only last year did the Reston, VA-based wireless giant seriously begin

• Agencies

  A Player in EVERY CHANNEL

  FOR A LONG TIME marketers sniffed around this new thing called and tried to make some sense of it but were pretty certain that it was a whole new way

• Ranked and Filed

  The PROMO 100 looks a little different this year. We hope you like the makeover. We’ve been undertaking this annual ranking of the top promotion agencies

• Licensing: Flatlining

  Three trends put entertainment licensing in decline last year: The poor economy, skittish retailers, and a lack of hot properties (again). Licensing fees

• Agencies

  direct listline

  New Lists Netexec@work A list created and maintained by the Network Executive Research Center, a West Coast research and data-source compiler for the

• Agencies

  2001 DB Sales Held Steady

  GLOBAL SALES of database systems generated $8.8 billion in 2001, a minimal uptick from the $8.7 billion seen in 2000, according to a statistical review

• tools

  START AT THE BEGINNING GiftPax Sampling LLC, Milford, NJ, has teamed with Atlanta-based Lifestyle Change Communications to offer two sampling programs.