Chief Marketer Staff

• Agencies

  Tiger (Not Woods) Plugs Golf Tournament

  IN AN EFFORT to target young golfers, The Ladies Professional Golf Association incorporated Tony the Tiger and Ernie the Elf into a direct mail piece

• Agencies

  15 Easy Ideas for Improving Your Catalog

  DRY AND BORING this is what the majority of catalogs seem like these days. But take a closer look and you can come up with some innovative creative techniques

• Agencies

  letters to the editor

  Why No DR Print? I was disappointed to see that direct response print media magazines and newspapers were not tracked in DIRECT’s annual marketing survey

• Agencies

  Rational Software Ad Not Rational Enough

  I REALIZE that this is not the first time I have done a makeover of an ad for business software. But it presents one of the toughest challenges in direct

• Agencies

  From Vision to Reality

  YOU’VE READ THE ARTICLES. You’ve attended the trade shows. You’ve done your homework. And it’s become clear: Your company needs to use customer relationship

• Agencies

  Nine West Pulls Strong E-mail Response

  Nine West Group Inc. enjoys a response rate between 20% and 30% for its monthly e-mail broadcasts, outperforming the industry average two to three times.

• Alphabetical Index, with hyperlinks

  141 Communicator 2 Jay Farrell 312-527-3900 A Team 25 Andrew Cohen 212-239-0499 Alcone Marketing Group 47 Matt Alcone 949-770-4400 www.alconemarketing.com

• Tripping Out

  Man, field trips have changed since I was in high school. This spring, 174 kids in Minnesota spent a weekend at the Radisson to discuss marketing strategy,

• Sponsorships: Sold Out

  Sponsorship spending rose only 6.9 percent to $9.3 billion in 2001 as the economic slump put deals on hold. North American sponsorship rights fees grew

• Moving On

  My father and I started this magazine 15 years ago to bring some order to the chaos that characterized the marketing business in the late 1980s. Back