Chief Marketer Staff

• Profiles: Civic Entertainment Group

  Politicians and lobbyists successfully mix public and private interests. Apparently, so can good marketers. Stuart Ruderfer and David Cohn cut their teeth

• Ranked and Filed

  The PROMO 100 looks a little different this year. We hope you like the makeover. We’ve been undertaking this annual ranking of the top promotion agencies

• Licensing: Flatlining

  Three trends put entertainment licensing in decline last year: The poor economy, skittish retailers, and a lack of hot properties (again). Licensing fees

• Coming of Age

  Don’t tell the PTA, but unless your product is alcohol, tobacco, or firearms, you might want to think about targeting kids. The children are our future

• Agencies

  Carlson Kicks Off Travel Agent Mailing Program

  The Carlson Consumer Group has begun a $100,000 direct mail campaign aimed at travel agents. The effort, which runs through Aug. 31, began May 25 with

• tools

  START AT THE BEGINNING GiftPax Sampling LLC, Milford, NJ, has teamed with Atlanta-based Lifestyle Change Communications to offer two sampling programs.

• Agencies

  2001 DB Sales Held Steady

  GLOBAL SALES of database systems generated $8.8 billion in 2001, a minimal uptick from the $8.7 billion seen in 2000, according to a statistical review

• A New Leaf

  Government officials and activists are fanning the fire under tobacco marketing again. The struggle will play out over the next few years in court, in

• Agencies

  Saving Spiegel

  The Spiegel Group, once a shining example for catalog firms everywhere, is now struggling to survive. Its financial position is so precarious that were

• Client Side

  AOL Time Warner, Dulles, VA, named Robert Sherman president-interactive marketing for struggling America Online. He replaces Robert Friedman, who was