Chief Marketer Staff

• WHITHER PROMOTIONAL PRODUCT SALES?

  Sales of ad specialties either fell for the first time in four decades last year, or were one of the few advertising media to rise during the year, depending

• German Postal Workers Strike

  German postal workers began limited strikes in various areas in the country to push for a 6.5% pay raise, said published reports. About 200 employees

• ORVILLE REDENBACHER TAPS DRAFTWORLDWIDE

  ConAgra Foods, Omaha, NE, last week named DraftWorldwide as promotion agency of record for its Orville Redenbacher brand. Chicago-based Draft will handle

• Letters to the Editor

  Re: Loose Cannon: Who Owns the Owners Manual, DIRECT Newsline, May 31, 2002. I completely agree with your recent article on owners manuals. In the past

• Jagged Edge Files for Chapter 11

  (Catalog Age)

• Spiegel Stock Delisted

  The Spiegel Group’s Class A common stock was delisted yesterday from the Nasdaq National Market System based on the company’s filing delinquencies and

• Mailer Groups Protest New International Mail Fees

  At least two mailing industry groups are up in arms about proposed U.S. Postal Service plans to raise certain fees for international mailing services

• Mokrynski Wins Arizona Mail Order Files

  Mokrynski & Associates has been named to manage a number of customer lists owned by Federated Department Stores Inc. The appointment took effect yesterday.

• ParadyszMatera to Handle List Brokerage for World Wildlife Fund

  World Wildlife Fund has named ParadyszMatera as its exclusive list broker for all donor acquisition programs. The position takes effect with the firm’s

• Sportsman’s Guide Relisted on Nasdaq

  The Sportsman’s Guide Inc. will have its common stock relisted on the Nasdaq National Market System beginning tomorrow, trading under the symbol SCDE.