World Wildlife Fund has named ParadyszMatera as its exclusive list broker for all donor acquisition programs. The position takes effect with the firm’s July 2002 campaign.
World Wildlife Fund is an independent organization dedicated to the conservation of nature and works in about 100 countries with support from some 5 million people across the globe.
The file totals more than 474,000 12-month donors.
ParadyszMatera is a media services company headquartered in New York.
Emails from catalogers and retailers have the highest click-through rates compared to other industries.
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