Chief Marketer Staff

• Bertelsmann Ponders Sale of 25 Units

  Germany’s Bertelsmann AG is considering selling 25 small and medium-sized units, including specialist science publisher BertelsmannSpringer, according to the Associated Press.

• Live From DMD New York: Giuliani Accepts DMD Humanitarian Award

  Rudolph Giuliani, former mayor of New York, introduced as “America’s Mayor” began his speech accepting the DMD Humanitarian Award rather humbly. “It’s very nice of you to be in New York City,” he said to the packed luncheon audience at the DMD New York conference on Monday at the Javits Center.

• Loose Cannon: Don’t Blame The Messenger: Blame The Message

  Hey, marketers, wouldn’t life be sweeter if you could sue prospects for not opening your letters or e-mails? Of course it’s an absurd prospect. But that’s

• Vermont Teddy Bear to Open Retail Outlet

  The Vermont Teddy Bear Co. opened a 2,000-foot store in Stowe, VT on June 14. The company relies on direct response radio advertising, inbound telemarketing

• Acxiom Names Jefferson Stalnaker Principal Accounting Officer

  Acxiom Corp. has appointed Jefferson D. Stalnaker principal accounting officer and financial operations leader. He replaces Caroline Rook, who served

• Chuck Cavanaugh to Miss Direct Marketing Days New York Conference

  Chuck Cavanaugh, President & CEO of the Direct Marketing Days Marketing Conference & Expo will miss the conference for the first time in 37 years. Cavanaugh

• Mosaic Issues $100 Million in Funding

  Mosaic Group Inc., Toronto, has issued $100 million in notes to an investor group led by the Prudential Insurance Company of America. The proceeds will

• USPS Pegs Its Deficit So Far This Year At $476.3 Million

  The U.S. Postal Service’s deficit grew by nearly $200 million, to $476.3 million, between April 20 and May 17, according to a financial report released

• Christopher Wolf Named CFO of Catalina Marketing

  Christopher W. Wolf was promoted to senior vice president and chief financial officer of Catalina Marketing Corp. Wolf had most recently served as the

• DIRECT Listline

  Racing Milestones The 21,165 active subscribers to this racing enthusiast magazine have paid an average of $24.95 to receive 12 monthly issues. While