Chief Marketer Staff

• Live From DMD New York: Who Is Opening Direct Mail?

  The number of people who responded to direct mail by visiting a Web site has decreased in the last year, according to a study by integrated marketing company Vertis. In 2001, 38% of people responded to direct mail from financial services, insurance companies and non-profits by visiting the Web. This year, it’s 30%.

• Top-Level Domain Providers Offer E-mail Service

  Two Ft. Lauderdale companies have joined forces to provide personalized e-mail addresses under the suffix .SR. Customers will use e-mail addresses using

• Live From DMD New York: Animation Works in DRTV

  Direct response television advertisers should try animation, especially to communicate difficult or unexciting ideas. Marla Hoskins, president of the

• Live From DMD New York: Creating a Common Sense Privacy Policy

  Honoring customer privacy gives a company an opportunity to build its brand image; loyalty and trust of customers; and profit, said Barbara Lawler, chief

• Live from DMD New York: E-Mail B-to-B Database Debuts

  Harvest Marketing LLC and Direct Media Inc. launched an opt-in email database for business-to-business marketers yesterday, three months after announcing

• Primedia Business Masterfile Introduced

  Statlistics is debuting a 3.6 million-name masterfile of subscribers to Primedia Business Magazines & Media’s controlled circulation magazines. Some 922,700

• Cozens Named Interactive Senior Account Manager at LSC

  Patrick Cozens has been appointed senior account manager, interactive marketing at List Services Corp. Cozens will manage and expand new marketing opportunities

• HoneyBaked Ham Buys Competitor Heavenly Ham

  (Catalog Age) Atlanta-based cataloger/retailer HoneyBaked Ham Co. of Georgia purchased a competing retailer, Roswell, GA-based Heavenly Ham. The terms

• DIRECT Listline

  Bass Pro Shops Millard Group Inc. has been tapped to manage the file of 842,000 last-12-month catalog buyers are outdoor enthusiasts. The Bass Pro Shops

• Scammer Uses ‘Do-Not-Call’ Claim to Get Data on Consumers

  A telemarketing scam being investigated by the New York State Consumer Protection Board and Verizon gets citizens to give out personal information by