Harvest Marketing LLC and Direct Media Inc. launched an opt-in email database for business-to-business marketers yesterday, three months after announcing that the two firms would join forces to create the database.
The Business eBase offers more than 1.2 million records of complete business information including sales volume, number of employees, and standard industry classifications (SIC codes). The cost is $250 per thousand.
The database will be offered and managed by Direct Media, Greenwich, CT. Harvest Marketing, in Peterborough, NH, will prepare, execute and report on campaigns through the use of its proprietary Harvest Mail system.
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