Chief Marketer Staff

• DMA Names Easter Seals Nonprofit of the Year

  The Direct Marketing Association has named Easter Seals the Nonprofit Organization of the Year for 2002. “Despite the current economic and political climate,

• Pennsylvania Launches Do-Not-Call List

  Four months after a new telemarketing law took effect, Pennsylvania has launched a do-not-call list. It will be maintained by the Direct Marketing Association.

• Labor Union Blasts Brylane

  Brylane Corp., a retail/catalog company, has been savaged by a labor union for its alleged anti-union activities. The company’s filing of a National Labor

• Alloy Buys YouthStream Media Networks for $7 Million

  Alloy Inc. has acquired assets of Youthstream Media Networks Inc. for $7 million.

• BusinessWeek Chooses VentureDirect to Manage New Statement Stuffer Program

  BusinessWeek tapped VentureDirect Worldwide to manage a new Monthly Statement Insert Program on Aug. 2. The business-to-business program will reach 140,000

• Verizon Debuts Major DM, DRTV Campaign

  Verizon, the New York

• Amplification

  Despite an initial series of winners having been announced in Monday’s “Loose Cannon: Marketing Poetry, for Better or Verse,” the deadline for the TransUnion

• Time Customer Service Chooses Exstream to Generate Mailings

  Time Customer Service, the fulfillment center for the Time Inc. family of magazines, has chosen Exstream Software’s Dialogue to create and process customized

• Standard & Poor’s Lowers Deluxe’s Long-Term Credit Rating

  Standard & Poor’s Ratings Services lowered its long-term corporate credit rating for Deluxe Corp. to single-‘A’ from single-‘A’-plus. Deluxe maintained

• Short Cuts

  Costa Mesa, CA-based Experian has formed a new division dedicated to providing fraud prevention and detection systems for financial services companies.