Chief Marketer Staff
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Standard & Poor’s to Monitor Interpublic Group’s Credit Ratings
Standard & Poor’s has placed The Interpublic Group of Cos. Inc., on its CreditWatch list. The announcement came the day after Interpublic said it would
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Verizon Debuts Major DM, DRTV Campaign
Verizon, the New York
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SEC Cracks Down on Excessive Telephone Commissions
A sweeping crackdown on investment fraud and bloated boiler room commissions was launched Tuesday by the Securities and Exchange Commission.
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USPS Taps AuthentiDate for Electronic Postmarks
The U.S. Postal Service has signed an agreement with AuthentiDate to be the provider of its Electronic Postmark (EPM) service. Under the terms of the
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DMA Names Easter Seals Nonprofit of the Year
The Direct Marketing Association has named Easter Seals the Nonprofit Organization of the Year for 2002. “Despite the current economic and political climate,
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Pennsylvania Launches Do-Not-Call List
Four months after a new telemarketing law took effect, Pennsylvania has launched a do-not-call list. It will be maintained by the Direct Marketing Association.
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Amplification
Despite an initial series of winners having been announced in Monday’s “Loose Cannon: Marketing Poetry, for Better or Verse,” the deadline for the TransUnion
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Minnesota AG Investigating Fingerhut Credit Program
The Minnesota attorney general is investigating whether Fingerhut Cos. Inc. improperly imposed late fees on customers after changing installment payments to a revolving credit plan, reports said.
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Mail Stream: A Report on Incoming Direct Mail
Terry’s Village The gifts cataloger Terry’s Village kicks off the Christmas season in the dog days of summer with its Holiday Preview 2002 issue.Featuring
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Time Customer Service Chooses Exstream to Generate Mailings
Time Customer Service, the fulfillment center for the Time Inc. family of magazines, has chosen Exstream Software’s Dialogue to create and process customized