Chief Marketer Staff

• COORS SIGNS ON AS MIRAMAX SPONSOR

  Miramax Films, New York City, struck a multi-year marketing alliance with Golden, CO-based Coors Brewing Co. that includes co-hosting premiers and special

• Federated Second Quarter Income Up 8.5%

  Federated Department Stores Inc. reported income totaling $133 million for the second quarter, an increase of 8.5% over $124 million for the same period last year.

• AIRLINE, HOTELS BOOK SEPT. 11 FREEBIES

  Spirit Airlines, Ft. Lauderdale, FL, only needed one day to give away all 13,400 seats on its 90 flights slated for Sept. 11 in a promotion marking the

• Direct Mail is Still Effective Credit Card Promotion Tool: Survey

  A significant majority of consumers still use direct mail as their primary way of finding out about new credit card programs, according to a survey from Vertis.

• Equifax and Capital One Partner for Credit Awareness Service

  Equifax Inc. and Capital One have partnered to create a service to increase consumers’ credit awareness. The first joint product, CreditInform, will give

• Study Shows Dell, HP and SAP Tops in International Language Sites

  Dell Computer, Hewlett-Packard (including Compaq Computer) and SAP are the leaders in providing language-compliant international Web sites, according

• MICROSOFT SETTLES WITH FTC

  Microsoft Corp., Redmond, WA, last week settled Federal Trade Commission charges that Microsoft misrepresented the security and nature of data collected

• Japanese Company Takes Stake in Bigfoot Interactive

  Mitsui & Co. (USA) Inc. has made a “seven figure” strategic investment in Bigfoot Interactive, taking an undisclosed stake in the New York e-mail technology firm

• Discover Awards VentureDirect New Merchant Statement Program

  VentureDirect Worldwide today won management of the Discover Merchant Statement Insert Program. The program offers more than 1.3 million inserts per month

• DIRECT Listline

  Physicians Desk Reference There are new counts for the Office Managers database of the Physicians Desk Reference. This file now features 141,016 office