VentureDirect Worldwide today won management of the Discover Merchant Statement Insert Program. The program offers more than 1.3 million inserts per month in statements to merchants who accept the Discover Card.
This group of companies, which range from small, private firms to large corporations, is available for the first time. Target capabilities available are geographic; SIC classification; franchise ID; headquarters ID; date boarded on network; and average Discover Card volume ranges.
The price is $80 per thousand.
The program has the largest proprietary merchant network in the U.S., according to Discover Financial Services Inc., Riverwoods, IL.
“The selectability, and a statement messaging promoting the insert, is very unique,” said David Brill, list manager from his New York office. “We’re building an insert division here that will be second to none.
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