Chief Marketer Staff

• Agencies

  Meet the Broker: Kathy Rakosky

  Today we meet Kathy Rakosky, vice president at Zed Marketing Group in Edmond, OK, where she’s worked for 13 years since graduating from the University of Oklahoma.

• Agencies

  Whataburger Shares Free Food with Online Holiday Coupons

  A thank-you couponing campaign by quick-service chain Whataburger will reward holiday shoppers with a dozen online free-food offers by the time Christmas Eve arrives

• Agencies

  Whole Foods to Pair Online Coupons with In-store Guide

  Natural and organic grocer Whole Foods Market has begun offering online coupons to complement its in-store value guide, The Whole Deal

• Agencies

  Groupe Aeroplan Seals Deal to Buy Carlson Marketing

  Groupe Aeroplan Inc. has finalized its agreement to purchase Carlson Marketing Worldwide for $175.3 million

• Sears Product Search App Takes Aim at iPhone Shoppers

  As the holiday shopping fervor escalates to DefCon One status, retailer Sears Holdings is hoping to appeal to time-starved consumers with a new iPhone “Sears Personal Shopper” app that can put both technology

• Agencies

  The Reward Cardholders’ Bill of Rights

  The Consumerism movement, which began in the 1950s as a reaction against predatory business practices, reached its zenith in 1962, when U.S. President John F. Kennedy outlined four rights to which all consumers were entitled

• Agencies

  Promotional Products Reach Efficiently, Don’t Annoy: Survey

  A survey of marketers who buy promotional products found that the channel scored especially well as a way to reach targeted audiences with a single campaign spend and without annoying them

• Agencies

  P&I Postscripts

  THE ADVERTISING SPECIALITY INSTITUTE: has promoted Dan O’Halloran to executive vice president of distributor services. He had been senior vice president of distributor service

• Orchard Brands Gives Insert Media Management To Media Horizons

  Orchard Brands has given management of its insert media programs to Media Horizon Management

• UPS Launches BlackBerry Application

  Delivery service UPS has made a new BlackBerry application available for free download.