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Chief Marketer Staff

  • PetSmart Income Surges in Quarter

    PetSmart Inc. reported net income of $21.5 million for its second quarter, a big gain over net income of $2.8 million for the same period last year.

  • Cross Media Board Sued Over Alleged Misleading Statements

    A lawsuit has been filed against Cross Media Marketing Corp. board members alleging that the firm misrepresented its financial position, causing harm to the corporation.

  • CA Legislator Mulls Pulling Financial Privacy Bill

    The sponsor of a California financial privacy bill bitterly opposed by the state’s financial industry is threatening to withdraw it from consideration if “moderate” Democrats in the General Assembly weaken its protections with amendments.

  • Paradysz to Handle Cancer Society Exchanges

    Paradysz Matera will handle and execute all exchange relationships and activities for The American Cancer Society file. Available only on exchange to

  • DIRECT Listline

    White Brilliance Buyers List Services Corp. is offering this first-time-available file of 100,000 buyers of his tooth whitening system all of whom are

  • Univision, Verizon Launch Spanish Web Yellow Pages

    Univision Online, a Spanish-language Internet destination, has enlisted Verizon Information Services to jointly develop SuperPages.com en Espanol. “Our

  • Softbank Sells Yahoo Stock to Fund Venture

    Yahoo Inc. has repurchased 11.1 million shares of its common stock from Softbank America Inc. for approximately $100 million. Earlier this week, Softbank

  • LOEWS BLITZES WITH NFL TIE-IN

    New York City-based Loews Cineplex Entertainment and the National Football League, New York City, are teaming up on a co-marketing effort that starts

  • FLORIDA BRANDS WATER

    Thirsty? Visit Florida. The state’s tourism board (which really is called Visit Florida) tapped BEVsystems International, Miami, to expand sales of FLA

  • REDNOR OUT AT DRAFTWORLDWIDE

    In a possible case of getting booted up, Jordan Rednor is stepping out of his role as president and coo of Chicago-based DraftWorldwide for an unspecified