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Chief Marketer Staff

  • Marketing Services

    D.L. Blair, Garden City, NY, promoted Brian Conlon to president and chief operating officer. Steven Gilliatt named president of G2 Worldwide, New York

  • LIST BRIEFS

    Victoria’s Secret Goes to ClientLogic Victoria’s Secret has named ClientLogic Specialists Marketing Services to manage its buyers file. The date the appointment

  • Booty Call

    Cash? One size fits all. Real branding comes from a prize no one else can give. Here are 10 recent prizes that grabbed our attention. Man Hunt Georgia-Pacific’s

  • Getting the Right Compensation Package

    The offer has been made what could possibly go wrong? The new job was in the bag, she thought. Well, not this time. Many executives go in the front door

  • products

    Zoom Zoom You’ve seen plenty of hot air behind the wheel; now hot air is the wheels. Alvimar Manufacturing Co., Long Island, NY, offers radio-controlled

  • Taking Center Stage

    Today’s loyalty marketers are challenged to inspire profitable customer behavior in changing economic and competitive environments. Loyalty program managers

  • Drive In Movies

    Hollywood has always loved a great car. Now carmakers are playing studio execs themselves to expose their cars to a wide audience through their own films,

  • PRC Endorses Mail Tracking Service

    Confirm, a mail tracking system proposed by the U.S. Postal Service, has been endorsed by the Postal Rate Commission and probably will be adopted in the

  • Acquisitions

    HERSHEY TO BE UNWRAPPED? Hershey Foods could fetch more than $10 billion in a sale mulled by the Milton Hershey School Trust, which controls 77 percent

  • Burger King Has Its Own Way

    THE LONG-AWAITED SALE of Miami-based Burger King is a done deal, with a consortium of U.S. venture capital firms snapping up the fast food giant for $2.26