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Chief Marketer Staff

  • Agencies

    Oooh a Putting Green!

    Like all the big milestones in life, buying a house gives consumers a chance to experience the best and worst in direct marketing and customer service.

  • Agencies

    The Brand Canyon

    Freedom Colorado Information Inc. has yoked two Web sites with a newspaper, allowing it to move from being a traditional publisher to what it calls an

  • Agencies

    Sparkle Country

    It happens every day to celebrities people approach them in stores, on the street, in airports, asking, Are you Country singer Lee Ann Womack doesn’t

  • Agencies

    News briefs from Directmag.com

    Aug. 7, 2002 Jennifer Lin, vice president of marketing information and research at Paradysz Matera & Co., died of cancer at age 42. Lin joined the list

  • The Vertical Phone Book

    Credit my husband with this observation: We use our refrigerator more than we use our phone book. It happened as I cleaned off the kitchen counter we

  • Fluency Test

    When the 2000 Census revealed that one out of eight U.S. residents is of Hispanic descent, most brands jumped on the bandwagon. We joked that America

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    Here’s a $5 Saving. Knock Yourself Out

    Life used to be simple. A catalog would come in the mail. We’d order from that catalog or we wouldn’t. If we did order, it would be either by using the

  • Booty Call

    Cash? One size fits all. Real branding comes from a prize no one else can give. Here are 10 recent prizes that grabbed our attention. Man Hunt Georgia-Pacific’s

  • products

    Zoom Zoom You’ve seen plenty of hot air behind the wheel; now hot air is the wheels. Alvimar Manufacturing Co., Long Island, NY, offers radio-controlled

  • Agencies

    Here’s Looking at You

    Every day, marketers ask themselves these questions: How do our products and services stack up in the minds of our key prospects and customers? How are