Chief Marketer Staff

• products

  Zoom Zoom You’ve seen plenty of hot air behind the wheel; now hot air is the wheels. Alvimar Manufacturing Co., Long Island, NY, offers radio-controlled

• Agencies

  DIRECT listline

  NEW LISTS Tabak’s Potency Buyers Macromark Inc. is introducing a list from the second quarter of 2002 with nearly 20,000 names. These buyers responded

• Agencies

  Here’s a $5 Saving. Knock Yourself Out

  Life used to be simple. A catalog would come in the mail. We’d order from that catalog or we wouldn’t. If we did order, it would be either by using the

• Gift Tags

  MARKETERS spent more on promotional products than expected last year, but still held their purse strings tighter than in the past as they shopped for

• Agencies

  Harmful Side Effects

  When some Florida residents popped open their mailboxes early this summer, a privacy scandal exploded. They had received sampling packs of once-a-week

• Agencies

  Wine.com Plans Big October E-mailing

  Wine.com, recently energized by a new owner and $9 million in funding, hopes to boost sales by 60% to $16 million this year. One critical factor in that

• Contingency Plans

  EVERYONE loves a great big cash prize. Most consumers will play to win one and they remember the brand behind it. When PROMO asked 2,000 consumers which

• Drive In Movies

  Hollywood has always loved a great car. Now carmakers are playing studio execs themselves to expose their cars to a wide audience through their own films,

• Agencies

  Aspen’s Triple Threat

  Three Aspen, CO booster organizations have pooled their resources to create a seven-figure marketing budget for the ski resort town. By working together,

• The Vertical Phone Book

  Credit my husband with this observation: We use our refrigerator more than we use our phone book. It happened as I cleaned off the kitchen counter we