Chief Marketer Staff
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Client Side
Purchase, NY-based PepsiCo named Dawn Hudson president of Pepsi-Cola North America. Elsewhere, Dave Burwick promoted to senior vp-chief marketing officer,
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BEST promoted BRANDS of 2002
One year later, and our economic slump has become ingrained. That’s got marketers using words like and as often as they say or (God help us) There’s a
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Agencies
Aspen’s Triple Threat
Three Aspen, CO booster organizations have pooled their resources to create a seven-figure marketing budget for the ski resort town. By working together,
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Agencies
Wine.com Plans Big October E-mailing
Wine.com, recently energized by a new owner and $9 million in funding, hopes to boost sales by 60% to $16 million this year. One critical factor in that
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Readin’, Writin’, and Sellin’
Marketers have a new study guide to reach schoolkids, one that is far more sophisticated than the old days of book covers and posters. Brands are learning
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Agencies
Computer Associates Ad Takes Heavy Problem Too Lightly
It’s interesting how these makeovers gradually grow and take shape. As I dig into them, I begin to discover how much more needs to be said. When I started
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Agencies
Experian TV Effort Pulls 130,000 Requests
ConsumerInfo.com, a unit of credit bureau Experian, has received 130,000 responses to its animated DR television campaign promoting credit monitoring
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Door Openers
Wee football helmets, speeding tickets, and cell phones grabbed consumer and employee imaginations and garnered 2002 Gold Key Awards from the Incentive
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Agencies
Bridgestone/Firestone Minds the Gap
Bridgestone/Firestone Retail and Commercial Operations LLC estimates there is $600 million in untapped revenue between what its customers spend on automotive