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Chief Marketer Staff

  • GAME CUBE CLUB KICKS OFF NEW TOUR

    The Nintendo Cube Club program starts up again Oct. 17 with a 10-week tour giving GameCube and Game Boy Advance enthusiasts the chance to sample new games

  • COLGATE BRIGHTENS SMILES WITH NYC MAKEOVER

    The Colgate-Palmolive Co., New York City, is sponsoring the Colgate Simply White Style Makeover Sweepstakes. Through Dec. 15, consumers can register at

  • Thomas Publishing Combines Directories

    Thomas Publishing Co., the industrial information resource for buyers and sellers, is uniting its largest business information directories, Thomas Register

  • FTC SETTLES STUDENT DATA DISPUTE

    The Federal Trade Commission settled charges against two companies that sold high-school student data to marketers, even though the firms told consumers

  • BREWERY CHAIN ROLLS DICE WITH OCTOBERFEST PROMO

    The Gordon Biersch Brewery Restaurant Group is gassing up Octoberfest celebrations by giving patrons a chance to win a Volkswagen Beetle. Through Nov.

  • SONY PLAYSTATION GETS ITS GROOVE ON

    Sony PlayStation, Foster City, CA, and House of Blues have teamed up to create the Dual Play club tour, which features cutting-edge DJs. The tour broke

  • FTC Settles Second Action in Telemarketing Schemes

    The Federal Trade Commission has settled a complaint alleging that marketers misled thousands of consumers into paying $480 apiece for worthless medical

  • Sharper Image Posts September DM Sales Gains

    Sharper Image Corp. reported total sales of $31.3 million for September, up 47% from $21.4 million one year ago. The San Francisco firm’s catalog sales

  • SCHWEPPES OFFERS TRIP TO SKI SLOPES

    Plano, TX-based Dr Pepper/Seven Up’s Schweppes Ginger Ale this holiday season partners with “Condé Nast Traveler” magazine for an on-pack sweeps awarding

  • DIRECT Listline

    Investment Advisors Dunhill International List Co. is unveiling this new list of 11,745 firms and 19,264 executives who are financial advisors and planners,