Chief Marketer Staff

• SCHWEPPES OFFERS TRIP TO SKI SLOPES

  Plano, TX-based Dr Pepper/Seven Up’s Schweppes Ginger Ale this holiday season partners with “Condé Nast Traveler” magazine for an on-pack sweeps awarding

• SONY PLAYSTATION GETS ITS GROOVE ON

  Sony PlayStation, Foster City, CA, and House of Blues have teamed up to create the Dual Play club tour, which features cutting-edge DJs. The tour broke

• AT&T GOES LOCAL

  AT&T Corp., New York City, pitches AT&T Local Service with guerilla tactics including local-artist “graffiti,” branded shopping bags and coffee sleeves,

• SERTA HELPS UNEMPLOYED SHEEP

  Serta Mattresses has a new twist to its popular Counting Sheep ad campaign. The spots from 2000 that showed that Serta mattresses were so comfortable

• DIRECT Listline

  Investment Advisors Dunhill International List Co. is unveiling this new list of 11,745 firms and 19,264 executives who are financial advisors and planners,

• FRANKEL NAMES THOMAS CEO

  Frankel, Chicago, last week promoted Dick Thomas to president-ceo of the $90 million agency. As exec vp, Thomas oversaw new-business development as well

• Go Daddy, VeriSign Settle Lawsuit

  Go Daddy Software, an Internet domain-name registrar, has settled its false advertising lawsuit against VeriSign Inc. Terms were not disclosed. The lawsuit,

• FTC Settles Second Action in Telemarketing Schemes

  The Federal Trade Commission has settled a complaint alleging that marketers misled thousands of consumers into paying $480 apiece for worthless medical

• Sharper Image Posts September DM Sales Gains

  Sharper Image Corp. reported total sales of $31.3 million for September, up 47% from $21.4 million one year ago. The San Francisco firm’s catalog sales

• Sportsman’s Guide Expects to Post Profit

  The Sportsman’s Guide Inc. expects to report third quarter total sales of approximately $37 million compared to $36.5 million one year ago. The outdoor