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Chief Marketer Staff

  • AT&T GOES LOCAL

    AT&T Corp., New York City, pitches AT&T Local Service with guerilla tactics including local-artist “graffiti,” branded shopping bags and coffee sleeves,

  • Go Daddy, VeriSign Settle Lawsuit

    Go Daddy Software, an Internet domain-name registrar, has settled its false advertising lawsuit against VeriSign Inc. Terms were not disclosed. The lawsuit,

  • SERTA HELPS UNEMPLOYED SHEEP

    Serta Mattresses has a new twist to its popular Counting Sheep ad campaign. The spots from 2000 that showed that Serta mattresses were so comfortable

  • USPS to Cut Another 12,000 Jobs: Potter

    The Postal Service will reduce its workforce by another 12,000 positions through attrition during fiscal 2003 which began last month, Postmaster General Jack Potter told the service’s Board of Governors Tuesday.

  • FRANKEL NAMES THOMAS CEO

    Frankel, Chicago, last week promoted Dick Thomas to president-ceo of the $90 million agency. As exec vp, Thomas oversaw new-business development as well

  • Thomas Publishing Combines Directories

    Thomas Publishing Co., the industrial information resource for buyers and sellers, is uniting its largest business information directories, Thomas Register

  • Go Daddy, VeriSign Settle Lawsuit

    Go Daddy Software, an Internet domain-name registrar, has settled its false advertising lawsuit against VeriSign Inc. Terms were not disclosed. The lawsuit,

  • Short Cuts

    Anuncios en Directorios S.A. (ADSA), the producer of Mexico’s Yellow Pages directories, or Seccion Amarilla, has tapped Verity, Inc., to implement its

  • Attendees Work Up a Sweat at PROMO Expo

    New to PROMO Expo this year are the “PROMO All-Stars,” a group of brand marketers and agency executives brave enough to go up against members of the U.S.

  • FTC Settles Second Action in Telemarketing Schemes

    The Federal Trade Commission has settled a complaint alleging that marketers misled thousands of consumers into paying $480 apiece for worthless medical