AT&T Corp., New York City, pitches AT&T Local Service with guerilla tactics including local-artist “graffiti,” branded shopping bags and coffee sleeves, and AT&T Right Now cards and premium giveaways at sports arenas, recreational facilities and restaurants. Street visibility is designed to prompt awareness of AT&T ubiquity. The four-month campaign runs in three California and one New Jersey city through mid-January via DVCX, a unit of DVC Worldwide, Morristown, NJ.
Network
