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Chief Marketer Staff

  • Short Cut

    New York-based DoubleClick has hired two senior level executives. Eric Kirby has been chosen as vice president and general manager of the strategic services

  • Short Cut

    New York-based DoubleClick has hired two senior level executives. Eric Kirby has been chosen as vice president and general manager of the strategic services

  • Small Business Group Leads InfoUSA Revenue Growth

    InfoUSA’s Small Business Group saw its revenue jump from $25.9 million in third quarter 2001 to $37.2 million in third quarter 2002. Largely due to the

  • E-mail Churn Remains Steady at 30%

    E-mail churn has remained constant for the last two years despite an increase in the number of e-mail addresses. In 2002 the annual churn rate was 31%

  • PIC to Replace VeriSign in Management of .org Domain

    VeriSign will no longer maintain and operate the .org top-level domain. The Internet Corporation for Assigned Names and Numbers (ICANN) board of directors

  • New Products & Services

    Yesmail Network has been enhanced. More than 700 offline data elements have been added to Yesmail

  • New Product and Service

    Yesmail Network has been enhanced. More than 700 offline data elements have been added to Yesmail

  • Letters to the Editor

    Re: Loose Cannon: No Shortcomings in Industry Shorthand, DIRECT Newsline, Oct. 14. I have heard marketers use “remote selling” as another term for mail

  • Mail Stream: A Report on Incoming Direct Mail

    The Lark Letter for Women> A new promotion has been tracked from Phillips Publishing for The Lark Letter for Women (formerly The Lark Letter). The women’s

  • Quad Donates $1 Million to Technical College

    Quad/Graphics Inc. has made a $1 million donation to Waukesha County Technical College in the name of its late founder Harry V. Quadracci. The money,