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Chief Marketer Staff

  • DIRECT Listline

    Unicover-Elvis Presley Stamp & Coin Collectors This list of active buyers has been updated to a count of 218,000. The sources are direct mail, space ads

  • SNL Alum Hosts Echo Awards

    Break out the tuxedo and dust off your tiara. Pants optional. The Echo Awards ceremony is tonight from 6:30-8 p.m. in the Esplanade Ballroom. Find it

  • Staying On Top of the Players

    There are literally thousands of search engines and directories; SearchEngineGuide.com has a list of over 3,000 topical search engines, portals and directories.

  • Digital

    Sanibel Holiday Dipping Toes

    Search engine marketing is not an all or nothing affair. It is extremely possible to get into it slowly, a step at a time. For example, in mid-May, Sanibel

  • Agencies

    Litle Is Back in Payment-Processing Business

    Tim Litle has created a new endeavor with a familiar name. The venture, Litle & Co., is offering credit card processing services.

  • Nautilus Group to Buy Back Shares

    The Nautilus Group Inc. has announced a share buyback program. The board of directors of the health and fitness direct marketers authorized management

  • Short Cuts

    Quad/Graphics has appointed Betty Quadracci to its board of directors. Quadracci, co-founder of the Pewaukee, WI-based printing firm, is the wife of the

  • Publicis Groupe Integrates with Bcom3/New Executives

    Publicis Groupe has initiated the first steps in integrating with Bcom3 following the closing last month of the merger of the two advertising agencies. Publicis Groupe plans to integrated D’Arcy into Publicis USA, with some accounts and teams going to Saatchi & Saatchi, with client’s agreement.

  • Short Cut

    New York-based DoubleClick has hired two senior level executives. Eric Kirby has been chosen as vice president and general manager of the strategic services

  • New Product and Service

    Yesmail Network has been enhanced. More than 700 offline data elements have been added to Yesmail