Chief Marketer Staff

• Agencies

  Volkswagen Kicks off Integrated Campaign at Super Bowl

  Volkswagen of America Inc. will kick off a two month integrated marketing campaign with a new 30-second commercial during the Super Bowl on Sunday, Feb. 7.

• Index names 100 Most-Buzzed brands in Social Media

  For the second year in a row, iPhone topped the list of the most prominent brands in social media as compiled by social management platform Vitrue

• Economic Outlook: Turning the Corner in Catalog Sales

  I think most catalogers are relieved with how the holiday season ended. It appears we have turned the corner.

• Epsilon Hires Eric Stein As EVP of Digital Strategy

  Eric Stein has joined marketing services firm Epsilon as executive VP of digital strategy.

• Digital

  Chinese Search Engine Shakes Up Its Leadership

  Baidu, Inc., a Chinese-language Internet search provider, has made several changes to its senior management.

• Email

  Experian Buys Japanese E-mail Firm

  Experian has acquired a controlling stake in A-Care Systems, Inc., a Japanese e-mail marketing firm.

• Agencies

  Harland Clarke Acquires Two DM Firms

  Harland Clarke Corp. has acquired two direct marketing services firms.

• Digital

  Search Performance and Pricing Extends to Display and Social Media

  Although some valuable ad buys impose requirements for marketers to pay for impressions by the thousand, many display advertising opportunities can now be purchased on a per click or performance basis—and pricing is not their only similarity to search.

• Agencies

  DM Good, Retail Better at Neiman Marcus

  Neiman Marcus Direct sales rose by 3.2% during the five-week December period tracked by the company.

• Agencies

  JCPenney Says Online December Sales Increased “Strongly”

  J. C. Penney Company, Inc. said its comparable store sales decreased 3.8% for the five-week period ended Jan. 2.