Author

Chief Marketer Staff

  • Letters to the Editor

    (RE: “Loose Cannon: Amazon Promotes Segway as Cross-Sale Opportunities Slide Away,” DIRECT Newsline, Monday, Nov, 25, 2002) I just wanted to thank you

  • SAFEWAY TO SELL DOMINICK’S

    Safeway Stores, Pleasanton, CA, will seek a buyer for its 113 Dominick’s stores in Chicago after settling a contentious labor dispute last week. Nine

  • Short Cuts

    TransUnion, Chicago, has promoted Walter Abrams to vice president of business development for its subsidiary, TransUnion Settlement Solutions Inc.

  • DIRECT Listline

    LSC Ethnic Business Directbase This new BDB Business Database includes 15.6 million business contact names. The source is mostly by direct mail. A quarterly

  • E-mail Performance on Upswing, Says Report

    E-mail performance is improving, according to a report by DoubleClick Inc. Clickthrough rates increased to 8.5% in the third quarter of 2002, up from

  • Mosaic Group Hits Financial Wall

    Mosaic Group will close its United Kingdom division and take other measures as a result of its “unacceptable” third-quarter earnings. And it could end

  • Correction

    An article about Paychex Inc. misstated the terms of an acquisition. (NEBS to Acquire Paychex for More Than $47 Million, DIRECT Newsline, Sept. 19). Paychex

  • Clarification

    (Re: Trans Cosmos to Buy Stake in DoubleClick Japan, DIRECT Newsline, Nov. 26). DoubleClick Japan has annual revenues of 3.25 billion Japanese Yen.

  • TV GUIDE CHANNEL TUNES INTO MUSIC

    In January, the TV Guide Channel will break its Surround Yourself with Music promotion, designed to help cable operators upgrade their analog customers

  • CHIEF MARKETING OFFICER LEAVES CINGULAR

    Virginia Vann, chief marketing officer for Atlanta-based Cingular Wireless last week announced intentions to step down. Vann joined Cingular in mid-2000