In January, the TV Guide Channel will break its Surround Yourself with Music promotion, designed to help cable operators upgrade their analog customers to digital cable by promoting commercial-free music available on digital cable.
Each day for the month of January, TV Guide Channel’s “Music News” program will invite consumers to tvguide.com to register to win one of 31 RCA surround sound systems or a set of RCA digital wireless headphones. The sweeps is TV Guide Channel’s third promotion supporting digital cable in the last year, including What’s On Digital campaign in January 2002 and the Get Your Wings pay-per-view promotion in June 2002.
Network
