Chief Marketer Staff
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DIRECT Listline
Delias
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FAO Lowers Revenue and Earnings Guidance
FAO Inc., parent company of The Right Start Inc., FAO Schwarz and Zany Brainy, has lowered its revenue and earnings expectations. The King of Prussia,
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Wisconsin Residents Sign Up for Do-Not-Call List
Wisconsin consumers, faced with a Dec. 1 deadline, rushed to sign up for the state’s new do-not-call list during Thanksgiving week. More than 20,000 people
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Loose Cannon: The DOD’s Database–Big Brother or Boondoggle?
Having written about databases for the past six years, I
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Letters to the Editor
(RE: “Loose Cannon: Amazon Promotes Segway as Cross-Sale Opportunities Slide Away,” DIRECT Newsline, Monday, Nov, 25, 2002) I just wanted to thank you
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Some Fingerhut Employees Return to Work
Between 120 and 200 employees have gone back to work at Fingerhut’s distribution center in St. Cloud, MN, the Minneapolis Star Tribune reported. The Union
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DIRECT Listline
LSC Ethnic Business Directbase This new BDB Business Database includes 15.6 million business contact names. The source is mostly by direct mail. A quarterly
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E-mail Performance on Upswing, Says Report
E-mail performance is improving, according to a report by DoubleClick Inc. Clickthrough rates increased to 8.5% in the third quarter of 2002, up from
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American Media to Buy Weider Publications
American Media Inc. (AMI) and Evercore Partners will acquire Weider Publications Inc., publisher of Shape, Men’s Fitness and other magazines, in a $350 million deal, the firms announced today.