Chief Marketer Staff

• DIRECT Listline

  Hispanic Homeowners This new list offers a 6.9 million 12-month hotline of Hispanic Americans who are all homeowners. They have been identified through

• Online Holiday Spending off to a Good Start

  American consumers have headed to the online mall, kicking off the start of the holiday shopping season by spending more per person for a total of $4.5

• MKTG Sells Off Northeast Direct Marketing Operations

  MKTG Services Inc. has signed a definitive agreement to sell its Northeast direct marketing operations to CBC Cos. Inc., a privately held credit reporting company, for $11 million in cash plus the assumption of all directly related liabilities.

• Katz Named as Head of Neiman Marcus Stores

  The CEO of Neiman Marcus Direct has been named president and CEO of the Neiman Marcus Stores. Karen Katz will oversee merchandising, store operations,

• DIRECT Listline

  Hispanic Homeowners This new list offers a 6.9 million 12-month hotline of Hispanic Americans who are all homeowners. They have been identified through

• Mail Stream: A Report on Incoming Direct Mail

  Orvis – The Dog Book Sporting catalog Orvis has long featured canines on its covers. It has used heroic shots of Labradors, Springer Spaniels and other

• Miles Kimball on the Block

  (Catalog Age)–Gifts and housewares cataloger Miles Kimball is being auctioned off by a Chicago based investment bank, according to a report in TheDeal.com.

• E-Relevant

  If there’s ever been an argument for promotion over advertising, it’s the Internet. On one hand, promotion on the Web is booming almost every campaign

• BACK-END AND BELOW-THE-LINE SERVICES

  PASSENGER FRIENDLY Amtrack may not be with us for much longer but in the meantime, commuters on the service’s Keystone line which services New York City

• Client Side

  Westport, CT-based Allied Domecq Spirits North America named Barbara Jackson and Rennis Solomito vps-marketing. Barbara Salerno joined Coldwell Banker