MKTG Services Inc. has signed a definitive agreement to sell its Northeast direct marketing operations to CBC Cos. Inc., a privately-held credit and information services company, for $11 million in cash plus the assumption of all directly related liabilities.

The sale of the assets are expected to help the company maintain its listing on the Nasdaq Small-Cap Market, MKTG Services CEO Jeremy Barbera said in a statement.

The sale involved the direct marketing operations in New York, Philadelphia and Boston, which include list management, list brokerage and database marketing.

“As a result of this transaction, MKTG will be left with its historically profitable telemarketing and telefundraising operations in Los Angeles and adequate working capital to function as a going concern,” Barbera said.

The closing is expected within 30 days.

CBS, founded in 1948, is a nationwide organization with more than 75 business offices and 1,500 employees.

MKTG Services Inc. has signed a definitive agreement to sell its Northeast direct marketing operations to CBC Cos. Inc., a privately held credit reporting company, for $11 million in cash plus the assumption of all directly related liabilities.

The sale involved the direct marketing operations in New York, Philadelphia and Boston, which include list management, list brokerage, database marketing, direct mail processing, media planning and buying and publisher