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Chief Marketer Staff

  • NEW LINE AND VERIZON SIGN TWO-YEAR ‘RINGS’ PACT

    Los Angeles-based New Line Cinema and Verizon Wireless of Bedminster, NJ, last week signed a two-year alliance to create a range of promotions tied to

  • Postal Worker May Sue Over Anthrax

    The U.S. Postal Service has rejected a damage claim filed by an injured Brentwood Road postal center employee, paving the way for a possible lawsuit against

  • Schloss Named CFO of DMA

    Marcel Schloss has been named senior vice president, chief financial officer of the Direct Marketing Association. Schloss replaces Jasvant Mahadevia,

  • Chico’s Third Quarter Net Sales Increase 46.1%

    Cataloger and retailer Chico’s FAS Inc. reported net sales for the third quarter ended November 2 of $137.3 million, compared to $94 million for the quarter

  • Schloss Named CFO of DMA

    Marcel Schloss has been named senior vice president, chief financial officer of the Direct Marketing Association. Schloss replaces Jasvant Mahadevia,

  • Letters to the Editor

    Re: Loose Cannon: The DOD’s Database–Big Brother or Boondoggle? DIRECT Newsline, Dec. 2. You hit the nail on the head with this one. We in the credit

  • PetsMart Reports $20.7 Million for Third Quarter

    Online marketer and retailer PetsMart Inc. reported third quarter net income of $20.7 million, versus net income of $5.8 million for the same period in

  • InfoUSA Appoints Naviant Founder President of Donnelley Marketing

    InfoUSA has named Ray Butkus president of its Donnelley Marketing unit. Al Ambrosino, who is currently serving as president, will remain in that position

  • Short Cuts

    Golf Illustrated magazine’s publisher NatCom Inc. has purchased Bettergolf.net and the site’s over 550,000 name opt-in e-mail newsletter subscriber file.

  • Catalog Q&A

    Q. Somebody told me that you can