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Chief Marketer Staff

  • Short Cuts

    Brookstone, Inc. has tapped online document browsing service provider RealRead Inc. to create an electronic version of its 68-page holiday catalog to

  • Acxiom Acquires MarketsOnDemand

    Acxiom purchased MarketsOnDemand, a Chicago database firm, on Nov. 26 for an undisclosed sum. Little Rock, AR-based Acxiom acquired Toplander Corp., a

  • Expiring FCRA Provisions Heat Up Privacy Debate

    State preemption provisions for the Fair Credit Reporting Act are set to expire in January 2004. If allowed to lapse, state and local politicians could potentially set up tens of thousands of different regulations governing the collection and dissemination of consumer credit information.

  • Acxiom Acquires MarketsOnDemand

    Acxiom purchased MarketsOnDemand, a Chicago database firm, on Nov. 26 for an undisclosed sum. Acxiom acquired Toplander Corp., a holding company for two

  • J. Jill Expects to Post Lower Sales

    The J. Jill Group Inc. expects to report fourth quarter net sales in the range of $102 to $107.5 million, compared to $91.7 million for the same period

  • A&F and Martha Make PR Blunders List

    Thongs for little girls and a poor recipe for getting out of an insider stock trading scandal helped land Abercrombie & Fitch and Martha Stewart at the

  • Agencies

    Four More Years—The Story Behind the Postal Windfall

    You may have heard that the U.S. Postal Service “found” $27 billion. Besides hoping a similar windfall comes your way, you might wonder: Where did they find it and how did this happen?

  • Online Ads Target More, Says Trend Report

    Online advertising is more narrowly targeted, rich media is growing and clickthrough rates remain steady, according to a study by DoubleClick Inc. More

  • DIRECT Listline

    Fortune 1000 Executives Aggressive List Management is offering this newly compiled file of 1,999 CEOs and other top-level risk mangers from these firms.

  • Sharper Image November Sales Rise 33%

    Sharper Image Corp. reported sales of $56.8 million for November, up 33% from $42.9 million last year. The company’s catalog sales increased 27% to $16.1