Chief Marketer Staff
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U.S. Court Halts Alleged Canadian Phone Scam
A U.S. district court in Chicago has halted the operation of Canadian telemarketers who illegally marketed lottery tickets to senior citizens in the U.S.
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Study Shows Boom in Online Ad Spending
Employment advertisers spent over 41% of their first-quarter advertising expenditures online, badly hurting local newspapers, according to DoubleClick
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DIRECT Listline
National Credit Council Impulse Media, a division of RMI Direct Marketing Inc. is offering the National Credit Council list. Included are the names of
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Agencies
Mailer Groups Laud Presidential Commission on USPS
Most observers applauded President Bush’s creation of a commission to explore the U.S. Postal Service’s mission and operations. But some news reports suggested that the plan was merely a disguised call for privatization of the USPS, distressing at least one mailer group.
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Agencies
Live from NCDM: Roche, Fulcrum Take Database Excellence Gold
Roche Diagnostics and Fulcrum Analytics have won a Gold NCDM Excellence Award for Roche
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Agencies
Triad Executive Settles FTC Charges
The final defendant in the multiple lawsuits against Triad Discount Buying Services Inc. has agreed to settle FTC charges.
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Live from NCDM: Economist Calls on Firms to Invest
There is hope for recovery in 2003, but only if companies step up and start reinvesting. Business investment has sagged from $69 million in early 2000
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Agencies
Bush Creates Postal Commission
President Bush has created a commission to explore the U.S. Postal Service
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Short Cuts
Philips Electronics will conduct a direct mail campaign this month, warning companies not to use unlicensed CDs and DVDs. The electronics manufacturer
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Live from NCDM: AARP Targets Hispanic Seniors
The AARP is going after the Hispanic senior market with a mid-seven-figure initiative. In 2003, 4 million of AARP