Chief Marketer Staff

• The Big Lie

  There’s a great untruth being circulated on Capitol Hill these days. It contends that postal work sharing is nothing more than a valueless giveaway of

• American Healthways Taps Hill Holiday

  American Healthways has chosen Hill Holiday to handle its brand communication efforts. The agency’s New York office will handle the account. The budget

• There’s a Pulse

  The Direct Marketing Association’s 2002 fall conference in San Francisco was hardly as upbeat as the one held there in 1998. But the mood was better than

• USA Interactive Restructures Management

  USA Interactive has reorganized its management ranks and said that the CEO of its television home shopping network, HSN, has resigned. Mark Bozek, has

• Mailer Groups Laud Presidential Commission

  Most observers applauded President Bush’s creation of a commission to explore the U.S. Postal Service’s mission and operations. But some news reports

• Short Cuts

  PrivacyGuard has launched a redesigned Web site at www.privacyguard.com. that lets members and nonmembers go online and monitor their credit. They can

• Web Breeding Smarter Shoppers: Survey

  A recent survey of 4,000 Americans found that the Internet is breeding the “hyper-shopper,” a new kind of consumer who uses all media channels more intensively

• New Products and Services

  SMS@Me: Allows Web site owners to integrate their sites with their cellphones — KangaWeb, Sydney, Australia.

• Agencies

  Live From NCDM: AARP Targets Hispanic Seniors

  AARP is going after the Hispanic senior market with a mid-seven-figure initiative. In 2003, 4 million of AARP’s 130 million direct mail solicitations

• Letters to the Editor

  In the Dec. 12 edition of DIRECT Newsline, a headline says “Study Shows Boom in Online Ad Spending.” The story talks about percentages of expenditures,