Chief Marketer Staff
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Pepsi Names Spike DDB Multicultural Agency
Pepsi-Cola North America has tapped Spike DDB its multicultural advertising agency of record. The budget was not disclosed. The agency’s first project
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United, UAL Loyalty Choose Grey Direct as DM Agency
United Airlines and UAL Loyalty Services have chosen Grey Direct as their direct marketing agency of record. The value of the contract was not disclosed.
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Deadline to Adopt EU Copyright Law Missed
A deadline for adopting a new European Union law on copyright protection has passed with only Greece and Denmark signing up, according to wire service
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Yahoo Buys Inktomi for $235 Million
Yahoo Inc. is acquiring search engine company Inktomi Corp. for $235 million.
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Digital
Yahoo Buys Inktomi for $235 Million
Yahoo Inc. is acquiring search engine company Inktomi Corp. for $235 million.
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Digital
The Invisible Edge
Ask your e-commerce manager how your search engine optimization program is going, and he may be able to tell you that, say, 5% of your visitors came from
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Kmart Slashed Direct, Online Advertising in Third Quarter
Kmart Corp. reported a third quarter net loss of $383 million, an increase from the $249 million loss it took in third quarter 2001. The company
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Happy Holidays
The staff of DIRECT Newsline wishes its readers a safe, happy and healthy holiday. DIRECT Newsline will not publish on Wednesday, Dec. 25.
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Loose Cannon: How I Learned to Stop Worrying and Love CRM
Fans of the 1964 movie “Dr. Strangelove” all have their favorite quotes. These days, I