Pepsi-Cola North America has tapped Spike DDB its multicultural advertising agency of record.
The budget was not disclosed.
The agency’s first project will be a TV ad featuring recording artist Beyonce Knowles, which will debut early next year. The new TV ad is scheduled to air sometime in early 2003.
Other projects under development include Internet, print and radio advertising.
Spike DDB was founded by movie director Spike Lee and DDB Worldwide.
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