Chief Marketer Staff

• Recruiters Predict a Database Brain Drain

  Data analysts and direct marketing campaign developers will be in high demand when the economy turns around, according to DM executive recruiters. And

• DIRECT Listline

  Ross-Simons Catalog Buyers ALC of New York has been named manager of the Ross-Simons catalog list. The file includes the names of 689,018 one-year buyers.

• RMH Reports Earnings Boost; Delays Refiling of Financials

  RMH Teleservices Inc., a provider of call-center services, predicted first-quarter revenue of $75 million, an increase of 27% over the same period last

• Mail Stream: A Report on Incoming Direct Mail

  Diamond.com This money-conscious holiday season, even luxury catalogers are emphasizing a bit more bang for the buck. The tagline on Diamond.com’s Holiday

• Catalog Database Passes 100 Million Consumers

  Z-24, a cooperative catalog database, has passed the 100 million household threshold. The shared information transaction file now has 750 participants.

• Silver Streak

  Past chairpersons reflect on the DM industry as Caples Awards mark 25th anniversary

• DIRECT Listline

  Tax Book Buyers These 78,193 accounting, financial and business executives have purchased a variety of tax tip and preparation advice books from Research

• Loose Cannon: Wistful Resolutions for 2003

  Unlike most New Year’s resolutions, which require a personal commitment of resolve and discipline, for 2003 most of my goals are attainable only with

• No Laughing Matter

  Deciding whether or not to use humor in direct mail is serious business

• Hello Direct Co-Founder Volwiler Dead at 46

  Chuck Volwiler, who co-founded the telecom products marketer Hello Direct, died on Dec. 28 of kidney cancer. He would have turned 47 on Jan. 4. Volwiler