Chief Marketer Staff

• Chegg.com Pushes Text Rentals with Tickets, Twitter

  Online textbook rental service Chegg.com is diving back into the college semester after the winter break with two social media promotional campaigns

• More Thoughtful Approach to Agency Relationships in Order

  The relationship between marketers and their marketing communications agencies has come a long way, particularly in the area of agency compensation

• Octagon Hires Two, Promotes One

  Octagon has hired Anne Sullivan as vice president to head the Clearwire account team

• Agencies

  Sheplers Western Wear Names Bob Myers CEO

  Bob Myers has been named CEO of Shelpers Western Wear, an apparel marketer.

• Agencies

  Commerce Opens Hosted CRM Offerings To France, Holland And The U.K.

  Commerce Corp. has expanded its customer relationship management hosting service to France, Holland and the United Kingdom.

• News Briefs

  GOLD’N PLUMP CHICKEN: is running an online sweeps where the grand-prize winner receives a BBQ grill and outdoor dining set

• Agencies

  Marketers, Consumers Offer Views On Loyalty Programs in Study

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• DMA CEO Search Team Announced

  Seven Direct Marketing Association board members, and one executive, have been charged with finding the DMA’s next president and CEO.

• Valassis Brings List Management In-House

  Valassis will bring management of its Valassis Lists products in-house

• Insist on Clean Data Above All

  What’s important when you’re planning an e-mail campaign? Speed? Deliverability? List quality? The fact is, if you’re concerned only with the speed of turnaround, then you could be doing yourself a disservice in the quality and deliverability of the file you are using.