Chief Marketer Staff

• Scotts Makes Fans’ Fields of Dreams a Backyard Reality

  Lawn-care manufacturer the Scotts Company has announced a deal to start licensing the grass seeds and blends used in some of the most iconic baseball parks in the country, allowing homeowners to put a piece of Fenway or Wrigley in their backyards

• Coke Taps into Vancouver Olympics with Commemorative Six-packs

  Coke’s Olympic packaging pays tribute to the Winter Games’ most popular sports

• Sponsorship Spending Struggles to Recover

  In 2010, things are looking up for sponsorships. Sponsorship spending by North American companies is expected to grow 3.4% to $17.08 billion, according to IEG Sponsorship Report

• Agencies

  NRF Predicts 2.5% Increase in 2010 Retail Sales

  With consumer confidence lifting, the National Retail Federation is predicting that retailers may reap some of the benefits of this renewed self-assurance in stores

• News Briefs

  CARL’S JR.: plans to use social media—Facebook, YouTube and Twitter—to help launch a new Grilled Cheese Bacon Burger

• Wilde Agency Names Nancy Harhut Chief Creative Officer

  Nancy Harhut has been named Wilde Agency

• Agency Media Horizons Hires Joe Page As Creative Director

  Media Horizons Inc., a direct marketing agency, has named Joe Page its new creative director, effective immediately.

• Agencies

  Loyalty Lab, Rapleaf Join To Offer Promotions to Influential Consumers

  CRM firm Loyalty Lab has struck a partnership with social data provider Rapleaf. The agreement enables Loyalty Lab to integrate Rapleaf

• Trade Groups Debut Behavioral Ad Targeting Awareness Icon

  Five business trade groups have issued an icon geared toward promoting consumer awareness of online business advertising issues.

• Agencies

  Rick Faulk Joins Landslide As CEO

  Rick Faulk has joined Landslide Technologies as president and CEO.