Chief Marketer Staff

• A Light Snac for Dumb Phones

  Smartphones get all the coverage, but about 82% of the mobile phones in use today are feature phones. They can connect to the Web with a data plan, but

• Super Bowl’s Broken Field

  In the run-up to Super Bowl XLIV, the marketing news is as much about which brands are not taking the field on Super Sunday. While ad prices dipped for

• Vision Creative Launches Social Media Practice

  Vision Creative Group, an advertising and online marketing agency, has bowed Vision Creative Insights, a social media practice.

• Fetch Enterprises Names Edward R. Howell CEO

  Fetch Enterprises Inc. has named Edward R. Howell CEO

• Amazon Feels The Love For Kindle

  A casual observer couldn

• Revenue Down, But Acxiom CEO Sees Better Future

  Despite a drop in third-quarter revenue, Acxiom Corp. CEO John Meyer said that client wallets were

• Lexon Acquires Nanoinkjet.com

  Lexon Technologies Inc. has acquired Nanoinkjet.com, an online retailer of recycled inkjet and toner cartridges.

• Deluxe Posts Income Increase

  Deluxe Corp. posted net income of net income of $30.5 million in the fourth quarter 2009 an increase over net income of $27.9 million in the prior year.

• Agencies

  NBTY Income Rises in Quarter

  NBTY Inc. reported net income of $76 million for the first quarter, a surge over net income of $13 million in the prior year.

• Acquirgy Names Lilly VicePresident

  Acquirgy, a direct marketing agency, has named Kristine Lilly vice president of media services.