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Chief Marketer Staff

  • High Court Rules Against Victoria’s Secret

    The U.S. Supreme Court has ruled that Victoria’s Secret failed to prove its trademark was harmed by a Kentucky store called “Victor’s Little Secret” that

  • Adding Online to Ad Mix Helps Marketers: DoubleClick

    Large marketers can increase their reach by shifting dollars originally spent on television to the Internet, a study by DoubleClick has revealed. The

  • List and Database News

    Slimzone 21 Affinity List Management has won management of this file of 64,394 customers who made a purchase from this direct marketer of weight-loss

  • DMA Said to Buy DMD Conference

    The Direct Marketing Association bought DMD Marketing Conference & Expo on Monday, sources said. Terms of the deal were not disclosed. Officials at DMD

  • DMA Buys DMD Conference

    The Direct Marketing Association bought the DMD Marketing Conference & Expo on Monday, DMD confirmed. Terms of the deal were not disclosed. “I think both

  • Harte-Hanks Increases Its Stock Repurchase Program

    The Harte-Hanks Inc. board of directors has made available an additional six million shares in the company

  • Letters to the Editor

    Your column and concept of withholding direct marketing services to politicians is pure brilliance.

  • Short Cuts

    Pitney Bowes has named Michele Mayes senior vice president and general counsel. Mayes joins Stamford, CT, Pitney Bowes after nearly 11 years at the Colgate

  • Live from Gartner CRM Summit: Create and Kill Points Programs Often

    Points-based programs have a place in marketing strategies. Their role is that of a promotion, and they should be treated as such. But they should not

  • Short Cuts

    Pitney Bowes has named Michele Mayes senior vice president and general counsel. Mayes joins Stamford, CT, Pitney Bowes after nearly 11 years at the Colgate