Chief Marketer Staff
-
High Court Rules Against Victoria’s Secret
The U.S. Supreme Court has ruled that Victoria’s Secret failed to prove its trademark was harmed by a Kentucky store called “Victor’s Little Secret” that
-
Adding Online to Ad Mix Helps Marketers: DoubleClick
Large marketers can increase their reach by shifting dollars originally spent on television to the Internet, a study by DoubleClick has revealed. The
-
List and Database News
Slimzone 21 Affinity List Management has won management of this file of 64,394 customers who made a purchase from this direct marketer of weight-loss
-
DMA Said to Buy DMD Conference
The Direct Marketing Association bought DMD Marketing Conference & Expo on Monday, sources said. Terms of the deal were not disclosed. Officials at DMD
-
DMA Buys DMD Conference
The Direct Marketing Association bought the DMD Marketing Conference & Expo on Monday, DMD confirmed. Terms of the deal were not disclosed. “I think both
-
Harte-Hanks Increases Its Stock Repurchase Program
The Harte-Hanks Inc. board of directors has made available an additional six million shares in the company
-
Letters to the Editor
Your column and concept of withholding direct marketing services to politicians is pure brilliance.
-
Short Cuts
Pitney Bowes has named Michele Mayes senior vice president and general counsel. Mayes joins Stamford, CT, Pitney Bowes after nearly 11 years at the Colgate
-
Short Cuts
Pitney Bowes has named Michele Mayes senior vice president and general counsel. Mayes joins Stamford, CT, Pitney Bowes after nearly 11 years at the Colgate
-
Live from Gartner CRM Summit: Create and Kill Points Programs Often
Points-based programs have a place in marketing strategies. Their role is that of a promotion, and they should be treated as such. But they should not