Chief Marketer Staff

• MCDONALD’S SLATES FIRST GAME SINCE 2001 SCANDAL

  McDonald’s Corp. climbs back in the saddle this month with Winning Time, its first game since the FBI busted a fraud ring last summer that stole $20 million

• CDW Computer Sues Former VP of Marketing

  A competitive battle in the computer software and peripherals market has ended up in court. CDW Computer Centers Inc. filed suit against its former vice

• COLLEGE SPORTS GET THEIR DUE WITH CBS TOUR

  College sports hits the road next weekend with the NCAA Beyond the Game Tour Presented by CBS, which debuts at Atlanta’s Mall of Georgia on March 14.

• Seniors Group Blasts New Jersey Do-Not-Call Bill

  Telemarketers got some help from an unexpected quarter yesterday. The Senior

• CSS Capital to Acquire Chiasso’s DM Assets

  (Catalog Age) Two months after Chicago-based cataloger/retailer Chiasso filed Chapter 11 and announced it would close 10 of its 14 retail stores, the

• List and Database News

  Vita Life MKTG Services has been named manager of the Vita Life vitamin buyer’s list, containing 104,053 one-month hotline names. These consumers purchased

• Coldwater Creek Closes 2002 Fiscal Year on a High Note

  Coldwater Creek reported sizable increases in sales and profit income for both its 2002 fiscal year and fourth quarter. The Sandpoint, ID-based cataloger

• FTC MOVES TO BLOCK NESTLE/DREYER’S DEAL

  The Federal Trade Commission last week announced it is seeking a preliminary injunction to halt the merger of Nestle Holdings Inc. and Dreyer’s Grand

• Mail Stream: A Report on Incoming Direct Mail

  The Good Shepherd seeks donations by highlighting photos of one of its young recipients. Another campaign, by the National D-Day Museum, appeals with a special message from former President George Bush.

• Cook and Highley Open CRM Services Firm

  Two DM veterans have opened a CRM and database services firm in Tampa, FL. August Marketing LLC Direct Customer Solutions was founded by Bill Cook and