Chief Marketer Staff

• Data University Announces Launch Date, Charter Faculty

  Data University, a database marketing information service co-founded by Mark Graham and Jim Wheaton, will launch its curriculum on April 1. Its offerings

• Deluxe Reduces its First Quarter Outlook

  Deluxe Corp. has cut its guidance on its first quarter earnings. The St. Paul, MN-based check and label printer reduced its forecast from between 83 cents

• CDW Computer Sues Former VP of Marketing

  A competitive battle in the computer software and peripherals market has ended up in court. CDW Computer Centers Inc. filed suit against its former vice

• European DM Spending to Rise This Year

  Advertisers are expected to increase their spending in Europe by 1.7% this year to 150 billion euros ($163 billion), according to a new survey from advertising

• Urban Outfitters to Debut Catalog After Strong Quarter, Year

  Urban Outfitters Inc., Philadelphia, will launch a catalog for its flagship Urban Outfitters brand later this month, according to Stephan A. Feldman,

• List and Database News

  Pet Assure This brand new file of 30,524 active member of this association of owners of dogs, cats, birds, rabbits and other animals is available from

• DMA: E-Commerce Overblown, and Shouldn’t be Taxed

  The tax revenue that Internet-based transactions could generate is generally overstated and should not be used to expand the definition of nexus on out-of-state

• Pushing the Envelope: Welcome to the Love Fest

  In my last column, I shared the results of an informal e-mail survey I did with a group of friends and family members about their attitudes toward direct

• Preview From Next Issue of DIRECT Magazine: It’s Gonna Cost Ya

  What does a list cost? In the e-mail arena, way too much, list marketers and mailers are grousing. And it

• COLLEGE SPORTS GET THEIR DUE WITH CBS TOUR

  College sports hits the road next weekend with the NCAA Beyond the Game Tour Presented by CBS, which debuts at Atlanta’s Mall of Georgia on March 14.