Chief Marketer Staff

• Draft Chicago Hires Two Senior VPs

  Draftworldwide Chicago has hired two senior vice president, group account directors. Philip Loftus, 40, will be in charge of the Masterfoods account responsible

• Industry Association Members Worry About War’s Impact

  Members of the Direct Marketing Association (DMA) and the Electronic Retailing Association (ERA) are bracing for the impact of the war in Iraq on the

• List and Database News

  Tax: Federal, State and Local Thomson RIA’s Tax: Federal, State and Local file has new counts and new pricing. These 138,000 executives in the total file

• PMA Debuts Event Marketing Council

  The PMA has launched an Event Marketing Council in response to the increasingly important role event marketing plays in integrated promotion marketing

• Chock Full O’Nuts In the Market For a New Jingle

  Everybody sing. Chock Full o’nuts is giving aspiring singers a chance to tune their vocal chords by coming up with a creative rendition of the famous

• J.Crew Direct Sales Decline for Quarter and Year

  J.Crew Group Inc. reported a 6.2% decline in net sales for its direct division for the fourth quarter ended February 1, and a 4% decline for the 2002

• Folgers Debuts Cappuccino

  In keeping with the trend in a growing creamy coffee segment, Folgers has introduced Cappuccino. The coffee began appearing this month in retail outlets

• Letter to the Editor

  : I just read your article – They Love to Spy. And It Showed. My first

• Tobacco Marketers Fight Justice Department, Counterfeiters

  Five top tobacco companies are expected to file a joint motion next fall to dismiss conspiracy charges made by the Department of Justice three and a half

• Beck’s, Famous Grouse Tee Off

  Golf trips are the hot ticket for alcohol beverage marketers this spring. Beck’s last week kicked off its Play a Round in Las Vegas promotion, which asks