Chief Marketer Staff
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Proposed California Anti-Spam Bill Would Require Consumer Opt In
A California anti-spam bill that would require consumers to opt in to receive commercial e-mail is going to be voted on by a state Senate committee on
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DMA Reinstates International Pavilion at Annual Conference
The Direct Marketing Association has reversed a decision it made earlier this year, and will feature an International Pavilion at its fall conference.
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ERA CEO Meyers Resigns
Electronic Retailing Association CEO Elissa Matulis Myers resigned on Wednesday. Barbara Tulipane, executive vice president of the Arlington, VA-based
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Short Cuts
Magazine and book publisher Meredith Corp. has appointed Kathryn Ross as managing director for Meredith integrated marketing unit. Ross had previously
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Beck’s, Famous Grouse Tee Off
Golf trips are the hot ticket for alcohol beverage marketers this spring. Beck’s last week kicked off its Play a Round in Las Vegas promotion, which asks
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CFM Direct Promotes Top Executives
Direct marketing agency CFM Direct, Chicago, has promoted its four top executives. Bill Aylesworth steps up from president to chairman. An agency co-founder,
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Q&A: Contract Considerations During Wartime
On the eve of the attack on Iraq, DIRECT Newsline talked with attorney Douglas J. Wood about how advertising agencies will feel the impact of the war, especially if the conflict is protracted. Wood is co-executive partner of New York-based Hall Dickler Kent Goldstein & Wood, and specializes in issues relating to advertising, marketing and new media. He is general counsel of the Association of National Advertisers.
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Tobacco Marketers Fight Justice Department, Counterfeiters
Five top tobacco companies are expected to file a joint motion next fall to dismiss conspiracy charges made by the Department of Justice three and a half
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MarketTouch Opens List Management Division
MarketTouch is expanding its direct marketing services by launching a new list management division under the direction of Pam Mulligan, vice president,
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Nick Secures $25 Million In Partners For “Dora” Tour
Nickelodeon next month kicks off its first stage tour for “Dora the Explorer” with more than $25 million in promotional support from Procter & Gamble’s