Chief Marketer Staff, Author at Chief Marketer

Proposed California Anti-Spam Bill Would Require Consumer Opt In

A California anti-spam bill that would require consumers to opt in to receive commercial e-mail is going to be voted on by a state Senate committee on

DMA Reinstates International Pavilion at Annual Conference

The Direct Marketing Association has reversed a decision it made earlier this year, and will feature an International Pavilion at its fall conference.

ERA CEO Meyers Resigns

Electronic Retailing Association CEO Elissa Matulis Myers resigned on Wednesday. Barbara Tulipane, executive vice president of the Arlington, VA-based

Short Cuts

Magazine and book publisher Meredith Corp. has appointed Kathryn Ross as managing director for Meredith integrated marketing unit. Ross had previously

Beck’s, Famous Grouse Tee Off

Golf trips are the hot ticket for alcohol beverage marketers this spring. Beck’s last week kicked off its Play a Round in Las Vegas promotion, which asks

CFM Direct Promotes Top Executives

Direct marketing agency CFM Direct, Chicago, has promoted its four top executives. Bill Aylesworth steps up from president to chairman. An agency co-founder,

Q&A: Contract Considerations During Wartime

On the eve of the attack on Iraq, DIRECT Newsline talked with attorney Douglas J. Wood about how advertising agencies will feel the impact of the war, especially if the conflict is protracted. Wood is co-executive partner of New York-based Hall Dickler Kent Goldstein & Wood, and specializes in issues relating to advertising, marketing and new media. He is general counsel of the Association of National Advertisers.

Chief Marketer Staff