Proposed California Anti-Spam Bill Would Require Consumer Opt In

A California anti-spam bill that would require consumers to opt in to receive commercial e-mail is going to be voted on by a state Senate committee on Monday.

The bill, SB 12, introduced by State Sen. Debra Bowen in December, would ban e-mail advertising unless the recipient has agreed to receive the e-mail or there is an existing business relationship between the sender and recipient. The law would apply to any business in the state or outside it that sends commercial e-mail to Californians.

“Spammers shouldn