Chief Marketer Staff

• Letters to the Editor

  : Once again, thank you. I needed that! (The mental image of you sitting in green

• CoolSavings Launches Cross-Channel Coupon Program

  CoolSavings Inc. has debuted a marketing platform that lets consumers redeem coupons at any sales channel they want. Through the Buy Anywhere program,

• Loose Cannon: Duck and Coverlet

  A CALL CENTER IN THE SAN FERNANDO VALLEY, March 24—Anyone calling my extension at Direct recently would have heard a message stating that I was on vacation.

• Consumers Say Catalog Web Sites Don’t Meet Their Expectations: Study

  Customers know what they want on a catalog’s Web site—but they are not getting it, according to a study by list company Millard Group Inc. Millard surveyed

• List and Database News

  EMS Workers This file is now under the management of VentureDirect Worldwide. It is made up of 78,532 emergency medical service workers, and has been

• Proposed California Anti-Spam Bill Would Require Consumer Opt In

  A California anti-spam bill that would require consumers to opt in to receive commercial e-mail is going to be voted on by a state Senate committee on

• DMA Reinstates International Pavilion at Annual Conference

  The Direct Marketing Association has reversed a decision it made earlier this year, and will feature an International Pavilion at its fall conference.

• Quebecor Appoints New CFO

  Jacques Mallette has been appointed executive vice president and chief financial officer of Quebecor Inc. Mallette replaces Claude H

• DMA Reinstates International Pavilion at Annual Conference

  The Direct Marketing Association has reversed a decision it made earlier this year, and will feature an International Pavilion at its fall conference.

• Telemarketing Guru Lee Van Vechten Dies

  Telemarketing pioneer Lee R. Van Vechten passed away March 14 as a result of a massive heart attack. He was a co-founder of the American Teleservices