Chief Marketer Staff
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Letters to the Editor
: Once again, thank you. I needed that! (The mental image of you sitting in green
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CoolSavings Launches Cross-Channel Coupon Program
CoolSavings Inc. has debuted a marketing platform that lets consumers redeem coupons at any sales channel they want. Through the Buy Anywhere program,
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Loose Cannon: Duck and Coverlet
A CALL CENTER IN THE SAN FERNANDO VALLEY, March 24—Anyone calling my extension at Direct recently would have heard a message stating that I was on vacation.
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Consumers Say Catalog Web Sites Don’t Meet Their Expectations: Study
Customers know what they want on a catalog’s Web site—but they are not getting it, according to a study by list company Millard Group Inc. Millard surveyed
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List and Database News
EMS Workers This file is now under the management of VentureDirect Worldwide. It is made up of 78,532 emergency medical service workers, and has been
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Proposed California Anti-Spam Bill Would Require Consumer Opt In
A California anti-spam bill that would require consumers to opt in to receive commercial e-mail is going to be voted on by a state Senate committee on
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DMA Reinstates International Pavilion at Annual Conference
The Direct Marketing Association has reversed a decision it made earlier this year, and will feature an International Pavilion at its fall conference.
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Quebecor Appoints New CFO
Jacques Mallette has been appointed executive vice president and chief financial officer of Quebecor Inc. Mallette replaces Claude H
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DMA Reinstates International Pavilion at Annual Conference
The Direct Marketing Association has reversed a decision it made earlier this year, and will feature an International Pavilion at its fall conference.
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Telemarketing Guru Lee Van Vechten Dies
Telemarketing pioneer Lee R. Van Vechten passed away March 14 as a result of a massive heart attack. He was a co-founder of the American Teleservices