Chief Marketer Staff
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Reckitt Benckiser Taps “Jetsons” in $22 Million Campaign
Reckitt Benckiser has turned to a family known for pioneering futuristic technologies, “The Jetsons,” to launch its new automatic dishwasher detergent.
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FTC Do-Not-Call List Registration Begins in June
Beginning in July, consumers will be able to put their telephone numbers on the Federal Trade Commission’s national registry for its do-not-call list,
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DMA Accuses Two Firms of Ethical Violations
The Direct Marketing Association has accused two firms of violating its ethical business practice guidelines. Those firms were No More Mail, Wheeling,
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Scientists Use Online Along With Paper Catalogs: Study
Scientists prefer online catalogs to search for and order products they need for their labs. But 70% of them still want to receive a print catalog, even
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DMA Accuses Two Firms of Ethical Violations
The Direct Marketing Association has accused two firms of violating its ethical business practice guidelines. Those firms were No More Mail, Wheeling,
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Japan’s Docomo Wins Court Battle Over Spam
NTT Docomo Corp, a Japanese mobile phone carrier, won a victory against junk e-mail on Tuesday when a Tokyo court ordered compensation for the costs of
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USA Interactive Completes Entertainment Acquisition
USA Interactive has completed its acquisition of coupon book marketer Entertainment Publications for $360 million. Based in Troy, Michigan, Entertainment
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Letters to the Editor
On Saturday, March 22nd, I attended the memorial service for Joan Throckmorton at the Community Church in Pound Ridge, N.Y. (Westchester County) and came
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VentureDirect Manages Gruner + Jahr Co-op Programs
VentureDirect Worldwide, New York, has been named to manage Gruner + Jahr USA
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List and Database News
Law Enforcement Charitable Donors These 356,000 charitable donors support law enforcement personnel. The average contribution is $27. The source is direct