Chief Marketer Staff

• Reckitt Benckiser Taps “Jetsons” in $22 Million Campaign

  Reckitt Benckiser has turned to a family known for pioneering futuristic technologies, “The Jetsons,” to launch its new automatic dishwasher detergent.

• FTC Do-Not-Call List Registration Begins in June

  Beginning in July, consumers will be able to put their telephone numbers on the Federal Trade Commission’s national registry for its do-not-call list,

• DMA Accuses Two Firms of Ethical Violations

  The Direct Marketing Association has accused two firms of violating its ethical business practice guidelines. Those firms were No More Mail, Wheeling,

• Scientists Use Online Along With Paper Catalogs: Study

  Scientists prefer online catalogs to search for and order products they need for their labs. But 70% of them still want to receive a print catalog, even

• DMA Accuses Two Firms of Ethical Violations

  The Direct Marketing Association has accused two firms of violating its ethical business practice guidelines. Those firms were No More Mail, Wheeling,

• Japan’s Docomo Wins Court Battle Over Spam

  NTT Docomo Corp, a Japanese mobile phone carrier, won a victory against junk e-mail on Tuesday when a Tokyo court ordered compensation for the costs of

• USA Interactive Completes Entertainment Acquisition

  USA Interactive has completed its acquisition of coupon book marketer Entertainment Publications for $360 million. Based in Troy, Michigan, Entertainment

• Letters to the Editor

  On Saturday, March 22nd, I attended the memorial service for Joan Throckmorton at the Community Church in Pound Ridge, N.Y. (Westchester County) and came

• VentureDirect Manages Gruner + Jahr Co-op Programs

  VentureDirect Worldwide, New York, has been named to manage Gruner + Jahr USA

• List and Database News

  Law Enforcement Charitable Donors These 356,000 charitable donors support law enforcement personnel. The average contribution is $27. The source is direct