USA Interactive has completed its acquisition of coupon book marketer Entertainment Publications for $360 million.
Based in Troy, Michigan, Entertainment Publications sells more than eight million annual memberships for coupon books and online access to local 50% off and 2-for-1 discounts on dining, travel, shopping and attractions. Approximately 70,000 merchants in about 275,000 locations participate in the company’s discount programs.
Entertainment Publications’ current management will remain in place.
USA Interactive, New York, is a major online marketer.
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