Chief Marketer Staff

• List and Database News

  NHD Ham Radio Operators McCarthy Media Group Inc. has taken over the management of this file of 111,425 license-holders who operate and often build their

• Agencies

  Holidays of Our Very Own

  This past Presidents’ Day, a blizzard covered the Northeast with more than a foot and a half of snow, playing havoc with consumers’ ability to shop. I

• Turning the Corner?

  There was business to be had in 2002, but it was hard-won. “My advice to everyone considering a career in marketing is to go into nursing,” says Steve

• Agencies

  SEO Outperforms Overture

  Betty Noble was unhappy with Overture. When Noble, owner of micro-precision machining firm Norman Noble Inc., realized that her Web site resembled an

• Agencies

  $55,000 Mailing Boosts Firm’s ROI

  A $55,000 mailing centering on a red car just went into the black. Reynolds and Reynolds, an information services company serving the automotive market,

• Chasing Jaime

  It’s ironic, really, that Chase Manhattan’s tagline is: The right relationship is everything. It seems Chase wants to strike up a relationship with my

• Major Events

  Event Marketing – Total SPent in 2002: $132.3 billion

• SITE Unseen

  Travel budgets across most corporations have taken a beating but the Chicago-based Society of Incentive & Travel Executives (SITE) had some exceptional

• SEC Eyes AOL Ad Deal

  The Securities and Exchange Commission is contesting $400 million in ad revenue reported by AOL, according to the annual 10K report filed by AOL Time

• Agencies

  Publishers Sued Over Unsolicited Books

  Two major publishers are being sued by consumers for allegedly mailing unsolicited books that were accompanied by invoices. Allen Aron of Chicago filed